Introduction:
Osto Juice Co Ltd recently launched its wide range of juices into the market which is filled with established and successful companies. The key challenge for the company was to decide the factors that would be significant to influence the customer to change their decision at the last minute to grab their product and move away from their traditional buying habits.
The company was spending a lot of money on an advertisement on all major channels but sales growth was still slow and not reaching the required target set by the firm. Most of the companies are confronting such tricky challenges and it is a core issue for almost every business venture to overcome.
Our Methodology:
Brand Koncept helped them revise the complete advertising and branding strategies and made effective changes in their total business setup which in the future helped them gain the brand value. We helped them discover the new way of engagement of their products in the market. It is an important and decisive factor that the potential buyers interact with your brand even in the case that there is no immediate sale conversion. Our expert has worked on the psychology factor that influences the last moment decision-making process of the consumer and how to educate the buyers about the product features and make them attracted towards the products.
Our Approach:
We have defined and detailed the complete buying behavior of the consumer to the client. We have identified the capability and need of each target segment and we have analyzed every point regarding each segment and their requirements in detail. We have worked closely with all the cross-functional teams and customers to improve the result-oriented process. We have optimized a complete and a failsafe plan that will help them achieve their results and targets. We helped them devise a structured and highly detailed strategy to mingle with their consumers and design ideas to meet the target and to improve their brand value and trust in the consumer’s mind. All said and done the consumer is the final word of success and growth. It is the consumer who decides who has to grow and flourish and who should be dumped.
The Result:
We have seen and felt the impact of strategized and analytical planning on the business. The development of plans and ideas paved a defined path for the fast and effective impact on its sales growth within a time gap of one year. The revenue from the market also had an effective increase of 20 percent and there was an effective rise in the market share by 12 percent. The results will come provided we do the things in a defined manner and when coupled with the trust and loyalty of consumer the result will have its impact on the rise and growth of the brand.
Marketing Strategy
Marketing Strategy
