When we talk about engagement, it is a very complex process. In layman terms, engagement refers to engaging another person in a conversation or communicate with another person. But the process is not as easy as it sounds. There are much more complexities that are involved.
But whenever we refer to engagement, we always think about it in terms of an offline or real-time engagement. However, after the rise of digital media, virtual engagement has gained momentum and is becoming as important as real-time or offline engagement. Digital engagement covers a lot of aspects and fields in the digital world. But we will precisely discuss all of them.

First, it covers online marketing and PR. Whatever content is created online aims to engage the audience, generate some kind of response from them and create two-way communication. The response can be in different forms such as direct comments, messages, likes, and shares. While some silent consumers will engage and respond by purchasing the product or idea. Others will respond through word-of-mouth. However, online content is marketed either through organic reach or paid promotion, depending upon how much a business wants to spend.
PR campaigns is another way to achieve digital engagement. Through various PR activities such as sending out PR packages to public figures or influencers for them to post about it later on their online social accounts, which will benefit the business. Having regular giveaway competitions to engage the audience is another way to engage your consumers online.

Next comes the website management. Websites are a great way to generate digital engagement. In simple terms, online shopping and gaming are the biggest examples of digital engagement. Businesses are investing millions to improve the online shopping experience of their consumers. The next step to this is virtual shopping experience, where the consumer will virtually enter the store to experience something that is as real as live shopping in a mall. However, online gaming already has VR devices and technology involved. This has revolutionized the internet world.

To make sure that a business provides the best online experience, 24/7 customer services are provided online. People can message anytime from anywhere in the world to get the queries resolved. After all, good and efficient communication will yield customer satisfaction when it comes to online shopping.
Another aspect is to have communication with stakeholders and get their insight through online mediums. Especially when it comes to community and welfare work, online tools are a cost-effective medium to engage the stakeholders, donors as well as the beneficiaries. Community mobilization can be simultaneously achieved in different geographical locations, using online tools. A conference taking place in one part of the world can be live broadcasted online in another part of the world. A social issue can be better highlighted and millions can be engaged using online platforms. This can help achieve goals in a better and quicker way. However, this needs strict and mindful monitoring in order to avoid any sort of manipulative information that may suppress the real cause.

In order to conduct an effective digital engagement, advertisers need to identify the right time, right channels and mediums to communicate the message to the audience. The timely and appropriate response is also important when it comes to digital interactions.